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Privacy Policy


Your privacy is important to Seller Direct®. Our policy is to respect and protect the privacy of our clients and users of our website.


Seller Direct® does not gather any personal information about the users of this website unless voluntarily provided to us (example: the user fills out an online form requesting a free market evaluation). Information submitted via our website is not sold or distributed to any third-party organizations or individuals.

Seller Direct® tracks the use of this website including, but not limited to, the number of users visiting the site, user domain names or ISP’s, browser types, and web pages accessed. Statistics are recorded on user activities, but no specific information that would identify an individual is kept or utilized. Data collected is used to improve the quality and design of our web site and enhance the user experience.

Please be aware that if you click on a link that takes you to a third-party website, you will be subject to the privacy policy for the respective site. Seller Direct® will not and cannot be held responsible for the accuracy of any information on a third-party website.


1.0 Seller Direct® adheres to and abides by the principles set out in the Privacy Code of the Canadian Real Estate Association (CREA).


2.0 The Policy Statement:

This Brokerage only collects personal information necessary to effectively market and sell the property of sellers, to locate, assess and qualify properties for buyers and to otherwise provide professional and competent real estate services to clients and customers.


3.0 The Person in Charge:

The Broker is the Privacy Officer responsible for privacy compliance in this Brokerage. Their name shall be made available to consumers upon request. The responsibilities of the Privacy Officer shall be to:


3.1 Establish, update and make available to the public upon request, information on protection policies;


3.2 Ensure policies are implemented by other organizations to which data-processing functions are outsourced;


3.3 Establish criteria for classification of information;


3.4 Evaluate the accessibility of sensitive information and take corrective action where necessary;


3.5 Provide education to employees on the importance of information protection; and


3.6 Attempt to resolve consumer privacy complaints to the satisfaction of the consumer.


4.0 The Collection, Use and Disclosure of Personal Information:


4.1 Only the information necessary to facilitate the real estate transaction or otherwise provide professional and competent service to clients and customers will be collected;


4.2 No personal information shall be collected from an individual without first obtaining the consent of the individual to the collection, use and dissemination of that information;


4.3 Express consent (whether oral or written) must always be obtained except in the following situation. Consent may be implied where the information is not sensitive and where it can be reasonably assumed that the individual would expect the information to be disclosed in this fashion;


4.4 The name of the privacy compliance officer will be provided to the individual before or at the time of collection of personal information to answer any questions;


4.5 Once information is collected, it will be used and disclosed only for the purposes disclosed to the individual;


4.6 All representation agreements must include the approved privacy clauses.


5.0 Disclosure for New Purpose:


5.1 Anyone using or disclosing personal information for some new purpose that extends beyond the consent already provided must obtain the express consent of the person for

that use;


5.2 Requests for information by law enforcement officials, lawyers, private investigators or other agents or subpoenas for documents issued by the court must be referred to the Broker.


6.0 Protecting Information:


6.1 Information must be protected in a manner commensurate with its sensitivity, value and criticality. This policy applies regardless of the media on which information is stored,

the locations where the information is stored, the systems used to process the information, or the processes by which information is handled.


6.2 Collection and Disclosure:


6.2.1 Meetings with customers and clients must take place in a place and manner to ensure confidentiality;


6.2.2 Mail and faxes must be routed directly to the intended recipient;


6.2.3 Information should be available to other persons in the Brokerage only on a need-to-know basis.


6.3 Storage:


6.3.1 Filing cabinets designated by the office manager to contain personal, including sensitive information, are to be kept secured at all times;


6.3.2 All personnel are to have computer passwords. These passwords are confidential and are not to be shared with any unauthorized persons.


6.4 Destruction:


6.4.1 This Brokerage has in place a record retention and destruction policy consistent with the laws of this jurisdiction.


7.0 Accuracy of Personal Information To ensure the quality of the information collected:


7.1 Insofar as possible, personal information should be collected directly from the consumer;


7.2 Public property information (taxes, assessment data etc.) should be verified;


7.3 Disclaimers of accuracy in the form approved by the Brokerage should always be attached to any disclosure of information.


8.0 Access to Personal Information:


8.1 Copies of any privacy brochure approved by this office should always be available to the public on the Brokerages website;


8.2 The individual set out in Section 3.0 as being responsible for privacy compliance is the person responsible for responding to access requests and all such requests will be

referred to that person. All staff and salespersons will co-operate fully with the privacy compliance officer in responding to requests;


8.3 On written request and appropriate identification satisfactory to the Brokerage, an individual will be advised of personal information about him/her retained in the Brokerage’s records and whether they can access all, part, or none of their personal information;


8.4 Where information cannot be disclosed (for example the information contains reference to other individuals or is subject to solicitor-client privilege) the individual will be given reasons for non-disclosure and the provision of PIPA that applies;


8.5 An administrative fee in the amount of $10.00 will be charged to supply the information;


8.6 This Brokerage will respond to a request from an individual to access information within 30 days unless the organization has been granted an extension by the Information and Privacy Commissioner.


9.0 Corrections to Personal Information and Changes in Consent:


9.1 On written request, an individual may have corrections made to his/her personal information that is retained in the Brokerage’s records;


9.2 If information is not corrected, the individual’s record must be annotated with their request to correct the information;


9.3 Corrections to information that has been disclosed to other organization(s) will be forwarded to the affected organization(s);


9.4 This Brokerage will respond to a request from an individual to correct information within 30 days unless the organization has been granted an extension by the Information

and Privacy Commissioner;


9.5 Individuals can at any time withdraw or change their consent to the collection, use, and disclosure of personal information. Individuals will be advised of the consequences of any withdrawal or change in consent.


10.0 Compliance:


10.1 Any complaints from an individual concerning the collection, use or disclosure of their personal information or concerning the individual’s ability to access their personal information must be referred to the Privacy Officer, who will attempt to resolve the complaint to the individual’s satisfaction;


10.2 In the event the complaint cannot be resolved internally to the individual’s satisfaction, he or she will be advised of where to direct the complaint.



Should you choose to provide personal information online (or otherwise request information from Seller Direct®), you hereby authorize a representative of Seller Direct® to contact you. By using our website, you consent to Seller Direct®‘s collection and use of your information as described in this policy. If you do not consent, we request that you immediately leave the site prior to viewing any pages. In the event our privacy policy is updated, such changes will be immediately posted on this page. In order to remain current on our policy, we recommend you review this page regularly. Should you have any questions or comments regarding our privacy policy, please contact the Privacy Officer for Seller Direct® Real Estate by calling (403) 571-5400 or Toll Free (888) 571-5400.

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